Try The Menu Guys free for 14 days
No credit card required. You choose a plan when the trial ends.
Your menu should work harder for your restaurant.
Understand your dish costs, pricing and margins using your own real ingredient and supplier data.
Start free. Upgrade when you're ready.
Free
Build a menu and see what your dishes cost you.
Anyone who wants to try it before paying.
Start FreeNo credit card needed
What you get
- Create a menu
- Add dishes
- Basic ingredient costing
- Basic food-cost calculations
- Basic gross margin calculations
- Basic menu analysis (limited)
- Basic dashboard
- Full access to the menu builder
Starter
Get your ingredient and supplier costs in order.
Small restaurants, cafés and takeaways.
Everything in Free, plus
- Unlimited dishes
- Ingredient database
- Supplier costs
- Recipe costing
- Food cost %
- Gross margin
- Gross profit
- Basic pricing suggestions
- Ingredient cost tracking
Growth
See which dishes make you money — and what to change.
Restaurants working on their menu and margins.
Everything in Starter, plus
- Full menu analysis
- Pricing simulator
- Target food-cost percentage
- Pricing recommendations
- Supplier price tracking
- Ingredient price history
- Price-change alerts
- Dish profitability dashboard
- Menu profitability overview
- Menu optimisation recommendations
- More detailed menu reports
- Waste and yield calculations
- Packaging costs
- Exportable reports
Pro
For bigger kitchens and more than one site.
Established restaurants and multi-location operations.
Everything in Growth, plus
- Multiple menus
- Multiple locations
- Advanced profitability reports
- Historical profitability tracking
- Advanced supplier tracking
- Supplier price comparison
- Advanced menu analysis
- Advanced pricing tools
- Multiple recipe versions
- Advanced reporting
- Priority support
Become a founding restaurant
We're launching The Menu Guys and looking for our first 50 restaurants.
Join as one of our first 50 restaurants and get the Growth plan for €19/month, with your price locked in for as long as you stay subscribed.
- Full Growth plan
- €19/month
- Price locked in
- First 50 restaurants only
- No long-term contract
- Cancel anytime
Limited to the first 50 restaurants
What's in each plan
Everything is included at the plan level — no add-ons, no setup fees.
| Feature | Free €0/mo | Starter €9/mo | Growth €19/mo | Pro €39/mo |
|---|---|---|---|---|
| Menu builder | Included | Included | Included | Included |
| Number of dishes | Up to 15 | Unlimited | Unlimited | Unlimited |
| Ingredient database | Basic | Included | Included | Included |
| Supplier management | Not included | Included | Included | Included |
| Recipe costing | Basic | Included | Included | Multiple versions |
| Food cost % | Basic | Included | Included | Included |
| Gross margin | Basic | Included | Included | Included |
| Pricing simulator | Not included | Not included | Included | Included |
| Pricing recommendations | Not included | Basic | Included | Advanced |
| Menu analysis | Limited | Basic | Full | Advanced |
| Supplier price tracking | Not included | Not included | Included | Advanced |
| Price history | Not included | Not included | Included | Included |
| Price-change alerts | Not included | Not included | Included | Included |
| Waste / yield calculations | Not included | Not included | Included | Included |
| Packaging costs | Not included | Not included | Included | Included |
| Profitability dashboard | Not included | Not included | Included | With history |
| Export reports | Not included | Not included | Included | Included |
| Multiple menus | Not included | Not included | Not included | Included |
| Multiple locations | Not included | Not included | Not included | Included |
| Advanced reporting | Not included | Not included | Not included | Included |
| Priority support | Not included | Not included | Not included | Included |
All figures are gross — they don't include labour, rent or VAT. Already have a menu? Get a free look at it.